Responsible for managing the Marketing / Brand Communications activities in APAC to support growth in the region
Leading the development and execution of equity-enhancing and product consumption driving communication campaigns towards Customers & Members and Key Influencers
Lead Regional Sponsorship Strategy of the Region
Driving Digital Communications across the region and local markets through Digital Marketing Strategy development
Strategic use of communication touch points such as Digital, Traditional and In-House Media in delivering a full 360 key messages to the various target groups
Requirements:
Degree or equivalent, preferably with Business or Sales & Marketing background.
At least 10 years of work experience in marketing / agencies
Solid integrated marketing project management experience including brand management and digital
Demonstrated experience and success in conceptualizing, developing and executing Integrated Communications campaigns in multiple categories
Experience with large scale global roll-outs in process design and/or improvement